Meighan is the Chief Marketing & Programs Officer of the American Heart Association (AHA). In this role, she leads the AHA’s marketing and communications strategy, designs and implements key programs and initiatives to ensure their effective implementation and scale in the field and in direct-to- market channels, and oversees efforts in preventive health, science operations, communications, brand content, stroke, peripheral vascular disease, multicultural markets, patients & disease state management, digital healthcare innovation, health quality and advocacy.
Prior to being named Chief Marketing & Programs Officer, Meighan served for seven years as Chief Mission Officer and seven years as Executive Vice President of Healthcare Markets. She has almost three decades of experience in healthcare marketing and administration, with a clear focus on non-profits and non-profit healthcare.
Meighan has spent much of her career dedicated to helping change the care delivery system and has been integrally involved in multiple national panels and writing groups dedicated to fighting cardiovascular disease several of which were the precedent for a radical transformation in stroke care in the United States. As a result of this work, she was a recent recipient of the Medical Marketing & Media’s 2016 Health Influencer 50 Pros Changing the Healthcare Game. Meighan received her undergraduate degree from the University of Texas at Austin, her Masters in Business Administration from Southern California University, and completed her Graduate Marketing Certification at Southern Methodist University.