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The Founding Members of Xcertia

  • Michael Hodgkins, MD
    Michael Hodgkins, MD Chairman of the Board, President, Founding Board Member

    Dr. Hodgkins is currently the Chief Medical Information Officer for the American Medical Association. A physician executive with more than 20 years’ experience in health services, clinical connectivity and e-business solutions, his focus is on strategic planning, business development and the design of solutions that integrate technology with clinical and business operations to promote cost-effective, high quality, services. Dr. Hodgkins currently leads initiatives to create new business opportunities for AMA, is responsible for AMA strategy in the digital health space and informs AMA policy with respect to all aspects of health information technology. Dr. Hodgkins also represents AMA on the boards of the Sequoia Project and Xcertia; a newly formed non-profit founded by AHA, AMA, DHX Group and HIMSS that is developing a comprehensive framework of “best practices” for the mobile health app market.

  • David Vinson
    David Vinson Vice President, Founding Board Member

    As a frequent speaker at industry forums and conferences, David is recognized as a well-respected transformational digital health strategist who provides passionate insights and a unique perspective on the convergence of mobile, social and micro insights to orchestrate consumer digital health experiences.  David brings unique perspectives in helping companies leverage health innovation technologies to help drive and transform population health management programs with a focus on consumer experiences.

    David has over 25 years of experience within the healthcare, telecommunications and travel sectors, where he held senior leadership positions at Blue Cross Blue Shield Michigan, the University of Michigan Health System – MCARE; and ALLNET Communications.  

    Prior to SocialWellth, David was Senior Vice President at WebMD where he led the Payer division. Before that, he was the Founder and CEO of Optate –  a benefits decision support services company focused on consumer decision support tools and engagement, which was acquired by WebMD.  David was also the Co-Founder of HealthMedia – a health behavioral improvement company which was acquired by Johnson & Johnson.

  • Carla Smith
    Carla Smith Treasurer, Founding Board Member

    Carla Smith is Executive Vice President of HIMSS, a global, cause-based, not-for-profit organization focused on better health through information technology.  HIMSS leads efforts to optimize health engagements and care outcomes using IT.  Smith leads HIMSS’s North American business unit.  In this capacity, Smith leverages her extensive experience in nonprofit management to achieve HIMSS’s mission and maintain its financial health, primarily within the United States and Canada.

    Smith has 30 years of experience in the information technology field, two-thirds of it focused on healthcare. She champions transformational innovations in the health sector, ensuring the right information is available to the right people at the right time to make the right health- and care-related decisions.

    In addition to her responsibilities at HIMSS, Smith holds an appointment to CMS’s Outreach and Education Federal Advisory Committee, Chairs the Advisory Board of the Global Center for Health Innovation, serves on the Board of Directors for the National Stroke Association, serves as an advisor to the University of Michigan’s Health Informatics and Learning Health System programs, and is a publicly-elected official for the Village of Barton Hills, Michigan.